🔌 The Great Analog Summer: Swapping WiFi for Wellies

Remember the feeling of grass between your toes, the specific smell of a new box of felt-tips, or that long, drizzly afternoon that somehow turned into an epic living room fort-building championship?

Lately, our summers have started to sound a bit more like iPad pings and the “Are you still watching?” Netflix prompt. While we’d be lost without Google Maps to find the nearest coastal car park, we’re feeling the itch to disconnect. This year, go “Analog.” Essentially, it’s called an Analog Summer because you are choosing to live in “high definition” in the real world instead of through a screen.

This isn’t about banning Minecraft forever or being “anti-tech”—it’s about being “pro-connection.” It’s about trading the blue light for the golden hour (when the British sun finally decides to show up!) and the scroll bar for a sketchbook.

We challenge you to embrace a family digital detox challenge designed to lower the volume on the digital world and turn up the volume on real-life adventures—the kind that usually end with muddy knees and a very tired dog.